Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice (PR in Practice)
Michael Regester, Judy Larkin
The reputation of an organization influences whether or not we buy from, work for, supply to and invest in that organization. This fourth edition of Risk Issues and Crisis Management in Public Relations defines reputation, explores how to value it, and provides practical guidelines for effectively managing it. This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis. Featuring new case studies on Oxfam & Starbucks, Sony, Dell, BP, and Wal-mart, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.
Categorías:
Año:
2008
Edición:
4th
Idioma:
english
Páginas:
256
ISBN 10:
0749454431
ISBN 13:
9780749454432
Archivo:
PDF, 1.09 MB
IPFS:
,
english, 2008
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Beware of he who would deny you access to information, for in his heart he dreams himself your master
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